Forty Percent of Freemium Games Pay for Extra Content

A study conducted by the NPD Group revealed a few eye-opening statistics about gamers on freemium game titles. The research which involved 6,000 respondents showed that 40% of gamers who play freemium titles spend money on additional-in game content. Besides that, the study also indicated that females were “significantly more likely” to play free-to-play games while males were more likely to pay for bits and bobs within the game itself. In totality, the study showed that 38% of the US population is somehow involved with freemium experiences.

From all freemium gamers, 84% of them are said to continue to play the games with an interesting tit-bit about how males aged 13-34 years old tend to stop cold turkey. NPD’s Anite Frazier explained, “At a minimum, for these (male) gamers a freemium game would provide a different experience, like a snack versus a full meal.” She explained that this was the reason why men were more associated with core gaming rather than freemium titles. Do you spend your money on freemium titles? Or would you prefer to find either a good free app or pony up for an awesome paid app? Let us know with a comment below.