News consumption over smartphones up 74% in Europe

Figures from comScore indicate that smartphones users in 5 key European markets are sourcing out news using their devices more and more. According to the survey conducted by The Next Web, 36.9% of smartphone users surveyed across France, Germany, Italy, Spain and United Kingdom which is a 74% increase compared year to year.

On this horizon, more frequent use is to be expected as those accessing news almost on a daily basis increased by 82% from one year ago. Breaking smart-phone based news consumption by country saw that smartphone users from United Kingdom clocked in with the highest percentage of frequent users at 46.8% with the second being France a distant second at 36.9%

The figures regarding the survey which was conducted by comScore in January 2012, comes from its MobiLens service which brings a nationally representative sample of mobile subscribers aged 13 and above. For the above survey, the sample that was taken was in the same age group but owned smartphones specifically. It would be safe to assume that the figures would either be similar or higher back in the United States as news and information gets easier to access via the web at increasingly faster speeds which could only mean that the richness of the media would also duly increase.