Hipstamatic to port photos to Instagram, rivals unite

Instagram is expected to announce a partnership with Hipstamatic soon an online source reports. This is very meaningful as it would be the first time that Instagram has opened up its API to a third party. Fast Company reports that the company known for their $1.99 photo-filtering iPhone app, Hipstamatic will now allow their users to port their photos directly into Instagram’s vast network with a mere click. Hipstamatic co-founder and CEO Lucas Buick also told Fast Company that Instagram, which now claims 27 million users, has become a primary photography hub.

When Hipstamatic was launched Lucas Buick stated that it was all about Facebook, Flickr and Twitter. As of late however, they had seen a huge shift of their user base towards Instagram. He also said that while Hipstamatic has never been a social networking company, an app that acts as a photography hub would work hand in hand with one. He then states that Hipstamatic will be the first app outside of Instagram that is allowed into their network and calls it ‘cool’ to boot

When Hipstamatic photos appear on Instagram, they will be marked “Taken with Hipstamatic”. Also Instagram users who can see the Hipstamatic tag can click on it to trigger the opening of either Hipstamatic or the App Store page for Hipstamatic. As of now, Hipstamatic has 4 million users who upload 48 million photos a month and given that one of Hipstamatic representatives released a statement that a ‘significant’ update will be rolled out for the app soon, it won’t be long until the partnership begins. If this relationship does take off, who knows what other application Instagram would allow to enter their network? Besides this, another massive event on Instagram’s agenda is the production of the long-awaited Android app which is expected to be released any day.