HTC will focus on hardware in 2012, has something special planned for their customers

Wondering what HTC has in store for us in 2012? Well, based on HTC’s Q4 earnings that was revealed a couple of weeks ago, we guess the Taiwanese company wasn’t too thrilled about how they did, which while wasn’t bad could have been better, at least that’s what they think. Well come 2012 it seems that the company has a new strategy planned and will instead start their focus on more quality hardware as opposed to trying to put out as many phones as possible. According to HTC’s UK chief, Phil Roberson:

”We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”

We’re not sure what he was referring to when he said he would be giving customers something “special”. Could it be a yet to be revealed device, or could he be referring to HTC’s quad-core smartphone, the HTC Edge/Endeavor/Supreme that is expected to be revealed during MWC 2012? Either way we’ll keep our eyes on this, but kudos to HTC for their attempt.