htc
HTC will focus on hardware in 2012, has something special planned for their customers
Wondering what HTC has in store for us in 2012? Well, based on HTC’s Q4 earnings that was revealed a couple of weeks ago, we guess the Taiwanese company wasn’t too thrilled about how they did, which while wasn’t bad could have been better, at least that’s what they think. Well come 2012 it seems that the company has a new strategy planned and will instead start their focus on more quality hardware as opposed to trying to put out as many phones as possible. According to HTC’s UK chief, Phil Roberson:
”We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”
We’re not sure what he was referring to when he said he would be giving customers something “special”. Could it be a yet to be revealed device, or could he be referring to HTC’s quad-core smartphone, the HTC Edge/Endeavor/Supreme that is expected to be revealed during MWC 2012? Either way we’ll keep our eyes on this, but kudos to HTC for their attempt.
What is the world’s best kept secret? I suppose that would be a subjective question, with a myriad of answers for your picking if you were to take into consideration the different industries and niches, but where smartphones are concerned, especially with the HTC banner involved, then it would be the HTC One X9 being the next handset from the company. A set of photos of the alleged device has surfaced, and in these photos, it has more or less confirmed the overall design of the device – including its SIM card slot, power and volume button locations.
Other rumored hardware specifications include a 5.5” Full HD display, a MediaTek MT6795 SoC, either 2GB or 3GB of RAM, 16GB of internal memory, a 3,000mAh battery, a 13MP shooter at the back with OIS, and an UltraPixel front camera. All that we have to do now is to sit tight and wait for an official announcement concerning the hardware, and it is good to go.
Now here is a new handset (in a sense) that hails from the folks over at HTC, although it does not really pay homage to HTC’s motto of “Here’s To Change”. Apparently, the HTC One E9s Dual SIM arrived on the HTC India website with nary an official announcement, and do not be fooled by its name since it is far less an improvement over the HTC One E9 as opposed to the HTC Desire 820, taking into consideration this device is thicker, heavier, has a slower chipset, a smaller battery, and a lower resolution 720p display as opposed to the Full HD display on the HTC One E9.
Other hardware specifications of the HTC One E9s Dual SIM include 16GB of internal memory, a 13MP shooter at the back, a 4MP camera in front, 2GB RAM, LTE connectivity and as mentioned earlier, Dual SIM capability. Oh yes, throw in stereo speakers and Dolby audio, and you’ve got a “new” model.
We do know that the HTC One A9 is well on its way, but as to exactly when will it roll out to the masses? We do not really know, but what we do know is this – there will be an October 20th event that will be held by HTC, and chances are pretty high that will be the date on which HTC rolls out their new HTC One handset. Right here, right now, we will just have to make do with a bunch of leaked HTC One A9 photos, where this smartphone does seem to resemble an iPhone 6 where its design and form factor are concerned.
Of course, there is also a quick look at HTC’s very own Sense UI that will run on top of the Android operating system, in addition to rounded sides of an aluminum unibody and a microUSB 2.0 port – I guess that rules out the Type-C port that other handset manufacturers are starting to incorporate. Other than that, it looks like a loudspeaker resides on the bottom, with a lack of stereo speakers on the front. Check out the photo gallery after the jump.