apple
iPhone announcement to be held October 4th at Cupertino campus?
Some are speculating that maybe because the iPhone announcement’s date may shift last minute, Apple does not want to take the risk of booking out a large venue, and holding it in their own campus will give them better control over wireless devices, which has disrupted FaceTime demonstrations in the past. Considering it will be Tim Cook’s first major presentation since becoming Apple’s new CEO, having home ground support will also be beneficial and allow the newly appointed CEO plenty of time to practice in familiar surroundings.