AT&T Wants You To Be Safe

Perhaps as part of its corporate social responsibility (CSR) to the public, AT&T has pledged another $1 million over a 4 year period to help educate the public against texting while driving. According to the press release, their initiative kicks off during National Youth Traffic Safety Month – a time when many teens are hitting the roads for prom, graduation parties, summer jobs and road trips with friends.

AT&T will contribute a total of $250,000 during the first year of the four-year program, and will announce future contribution recipients for its initial year of funding throughout 2011.

Laura Sanford, assistant vice president, Corporate Contributions at AT&T, said: “While this message is a critical one for adults and youth alike, we’re continuing to focus much of our efforts on teen outreach. Not only are they typically new drivers, but according to a recent Pew Internet Research study, the average teen sends and receives five times more text messages a day than a typical adult.(3) This contribution represents our ongoing commitment to promote responsible ways of using our technology, because ultimately, no text is worth losing a life.”