Sony Ericsson has announced the launch of its own channel in the Android Market. The channel gives Sony Ericsson users an easy way to access and download Sony Ericsson apps on their phone. The purpose of the channel is to “enhance your Sony Ericsson ‘most entertaining’ experience.” It will allow SE Android phone users to quickly and easily check if their SE apps need updating and if there are any new official or exclusive apps for them to download. It will replace the “My Apps” button on the Android Market home screen (My Apps is still accessible via the Menu button).
