Sony Ericsson boosting Xperia Lineage in UK with a £4M media campaign

The future of Sony Ericsson as a smartphone manufacturer depends a little too much on its upcoming Xperia lineage devices and hence SE wants to leave no stone unturned in making sure that the Xperia brood is a success story. Sony will be releasing three new Xperia lineage models-Xperia Play, Xperia Neo and Xperia Arc in April in the UK, where Xperia Play is certainly one of the more popular and important members of the Xperia gang, though the Xperia Arc is the flagship model. To boost the popularity of these devices, Sony is pumping in a whopping £4M for the media campaign, before these devices burst on to the big stage. This is by far the most expensive ad campaign SE has done in the past two years. As mentioned above, the center of attraction will be the SE Xperia Play-which is the first Sony Playstation certified device. We are definitely looking forward to those Xperia Play commercials and we hope SE comes up with something special after spending all that money.

Via: Gsmarena