Latest TNS Survey reflects at Android and iOS brand loyalty

Global research firm TNS takes a lot of interest in tracking down the activities of mobile phone users around the globe and this firm does reveal some interesting facts to keeps readers interested. TNS has gone ahead and revealed its latest work, TNS Mobile Life 2011, which justifies some conclusions after talking to a staggering 34,000 respondents in 43 countries. The survey reveals some interesting facts, for instance the graph atop reflects the main reasons for people to use mobile phones. However, the most intriguing revelation is about the Android and iOS loyalists. As per TNS, 51% iOS and 49% Android users are very likely to stick to their platforms because of the content and applications on offer.

The numbers are not pleasing for Symbian and Windows users and the reasons are all but obvious – the lack of dedicated applications in bulk. TNS also mentions that the usage of mobile phones for SMS and still photography are going to reach a saturation point and in the future features such as access to social networks, live TV viewing and photo and video uploading, particularly in emerging markets will be the driving factors.

Via: TUAW