Qualcomm has come up with a new technology called FlashLinq that allows devices to discover each other automatically and continuously to communicate peer to peer at broadband speeds through the use of proximity communications. All users have to do is be within range of one another in other to establish a connection and communicate. Qualcomm plans to use this technology to complement traditional cellular-based services and serve as a scalable platform for new types of applications. FlashLinq can be used for purposes such as direct local advertising, geo-social networking and machine-to-machine communications. This new wireless technology will have a range of up a kilometer and a discovery capacity of thousands of devices – essentially creating a massive peer to peer network wherever their users go (assuming everybody adopts FlashLinq in the future). Qualcomm will be collaborating with SK Telecom in South Korea to test the technology out before it becomes available for commercial use.
