Ad Gets Snowy When Texted

Can’t decide on a good marketing strategy? Well, you could always take a hint from the folks over at Tryvann Winter Park, which is a ski resort, about 15 minutes away from Oslo. An advertisement was put up with some fans and a bucketful of fake snow, and whenever it starts to snow at the ski resort, some kind user will text the billboard, and cause the fake snow to fly around, notifying folks how well the weather is some 500 meters upwards. We wonder whether anybody will try and abuse it and make the ski resort look like it’s perpetually snowing up there.