Bluetooth Marketing Spam Is OK

The U.S. based Mobile Marketing Association has declared that unsolicited Bluetooth spam is OK, based on its published guidelines. The reason is that devices which are left “discoverable” are opting to receive pushed advertisements. The UK’s Direct Market Association thinks otherwise, and believes that consumers should consciously decide to opt-in to receiving advertisements before they are sent any. Either way, if you’re not fond of Bluetooth spam, the best way to avoid it at the moment will be to disable your phone’s “discoverable” option.