Competitors Can Now Use Bubbles To Represent O2

Reports are coming through that O2 has lost its appeal to prevent a competitor using bubbles to represent the company when comparing prices.

This all started back in 2004 when a 3UK TV ad compared prices between O2 and themselves, which is perfectly fine. The problem is that the advertisement started with “falling bubbles”, which is a reference to O2 branding. O2 had argues that its brand was being misused, and took it to the European Court to prevent anybody else trying to pull that off again, but they failed.

So it seems like there is a nothing to stop competitors from using the bubbles to represent O2 when doing a price comparison anybody. O2 certainly won’t be too happy with that ruling.