Big Brother Invades Your Phone!

Everybody has probably received SMS advertisements, one way or the other. Most people find them irritating, and disregard them without a second thought. Here is a new marketing campaign that users won’t be dismissing so easily!

Marketforce has been tasked to promote the reality show Big Brother 2008 on Channel TEN in Australia, and their methods have really caught people by surprise.

“The campaign installed Blue-tooth transmitters in over 20 high-traffic bus shelters around town. The transmitters automatically sent two anonymous messages to any bluetooth enabled phones in the area.

The first message was tailored specifically for the local location, with something along the lines of “Im watching u. Ur at the (customized current location)”. The second message is received 30-40 seconds later, saying “Big Brother is back. 7 PM weeknights on TEN”.