Sony Ericsson announces red K810

The Sony Ericsson K810 which has already been available for some time now will soon be graced with the presence of another color. Currently available in Noble Blue and Golden Ivory, consumers now have the choice of a Red variant when it hits store shelves this September. Only the sides and back will be red in color as the facial side retains its darker color to make this repainted handset suitable for either gender. Would you pick up a cellphone just because of its color? I know Nintendo fans collect DS Lites of all colors, but those are cheaper than a cellphone in the first place.