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Benetton and Willcom alliance
United Colors of Benetton is one clothing company that eschews the view of a global village, often offering fashion that comes in a myriad of colors to reflect our diversity on this earth. Willcom has teamed up with United Colors of Benetton by offering a barebones PHS handset which uses the W-SIM card. The W-SIM card is basically a SIM card with built-in radio functionality, and you can choose from blue or pink colors. They shouldn’t be too expensive, and would make a great first cellphone for kids.