Emotional Electronics by Sony Ericsson

Available only in Japan (why? Oh why?!), the Sony Ericsson “Beauty x Beauty” attracts the attention. It has simple and elegant lines, but upon receiving a call, the shell lights up with nicely designed patterns. As usual we praise KDDI (the company behind AU) for being design-savvy. If you stop by Tokyo, visit their design center in Harajuku.

More KDDI stories.